BioWare breaks EA web-traffic records as the developer's community swells to more than 5 million registered users in the wake of the release of Dragon Age and the shadow of Mass Effect 2.
Integrating a community website with Dragon Age: Origins and the upcoming Mass Effect 2 has paid off in spades for BioWare, bringing players online in droves to show off their Dragon Age prowess and prepare for the bragging that will come once the second entry in the epic space opera arrives. Between the existing BioWare community, more than 500K sign-ups at Social.BioWare.com, and the fans that will be flocking to the redesigned MassEffect.com, BioWare's community is only getting larger.
"We want to thank our fans for their enthusiasm and ongoing support. The passion within the community is not only helping drive momentum for Dragon Age referrals but our actively engaged fan base is eager for future content releases, which we are committed to deliver," said Dr. Ray Muzyka, co-founder, BioWare and Group General Manager of the RPG/MMO Group of EA. "We could not be more excited about the outstanding community growth. The connection we are fostering with our fans is direct and personal. This tremendous community will help set the stage for an incredible Mass Effect 2 launch on January 26th."
On top of the traditional web presence, the Dragon Age Facebook fan page has more than 30,000 fans, making it the fastest-growing EA property on Facebook.
So what makes BioWare's community so attractive? Is it the games? The people? You tell us.