Indie Dev Co-opts Kate Upton's Infamous Carl's Jr. Ad

Independent mobile developer Tom Young couldn’t afford a big budget Kate Upton commercial like the Game of War: Fire Age folks for his puzzle game, so he just took Carl’s Jr.’s ad instead. The results are wonderfully bizarre.

Instead of suggestively devouring a Southwest Patty Melt, now Upton is consuming the adorable little creatures from Shuffle Island, a free-to-play puzzle game for iOS and Android.

Here’s the original ad for comparison:

I’d say substituting colorful digital monsters for a calorie-oozing, mouth-burning junkburger is a definite improvement.


How’d the idea come about? Tom tells us, “A friend and I were having some drinks the other night and he said to me ‘Tom, it’s a shame you don’t have the money to get Kate Upton in an ad for your games, like those Game Of War guys do’. Luckily, after a few more drinks, we came up with a solution to this problem.”

Enjoy the “remixed” commercial while you can—odds of somebody somewhere getting upset about this are “yes.”

Contact the author, Kotaku’s Kate Upton, at or follow him on Twitter at@bunnyspatial

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Butter. Bread.

Thank God for Kate Upton in today’s hyper-liberal, be-offended-at-everything society, to remind us that sometimes nothing makes us feel more human than the simplicity of a throbbing boner.