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"What you're seeing is Advanced Warfare," says Kevin Spacey's Jonathan Irons at the start of this official gameplay launch trailer for November 3's installment of the Call of Duty series. Well, there you go then.

Activision is shifting Call of Duty development to a three-year cycle; this year belongs to Sledgehammer Games. Activision announced the shift during its 4th quarter 2013 financial call this afternoon, says the extended cycle would allow developers to focus on development and downloadable content creation.

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