After the Sandy Hook school massacre last year, Antwand Pearman of GamerFitNation organized a "cease fire" day during which gamers avoided first-person shooters and other violent games. Today is the second Cease-Fire, a statement against gun violence and supporting victims of it. The Cease-Fire lasts to midnight.

Video game store owners are NRA members, too. One went on TV to rebut politicians who blame games for mass shootings.