A couple weeks back, a tipster reminded me that Jerry Lambert, the actor who has portrayed "Vice President of Everything" Kevin Butler in the PlayStation ads for the past three years, once appeared in an ad for Bridgestone tires playing a Wii. It was quirky, but a little outdated.

Cat's out of the bag, folks. Kevin Butler is not really PlayStation's vice president of everything from First Person Shooter Relations to Rumor Confirmation. He is, in fact, the actor Jerry Lambert, who played quite the cringe-inducing straight man in the most recent episode of Showtime's "Shameless" on Monday.

For its latest ad campaign, Sony created tie-wearing trash-talking exec Kevin Butler. Kevin Butler isn't real, but fictional. That's why Sony created him, you know!