Hispanic gamers are more likely to buy console video games, less influenced by price points in their choices, and consider themselves gaming novices, according to a survey by Univision, which will team with GameSpot to produce a Spanish-language games portal.

Fergus Mills searches for the words. It's clear he wants to say this carefully. The 22-year-old from Macon, Ga. is black. His Xbox Live avatar is black. Except that it's not.