We've heard of hardcore customers of EA Sports' "Ultimate Team" modes - spending more than $1,000 just on virtual sports cards in Madden, FIFA or NHL. We didn't know what it meant to Electronic Arts' bottom line, though.

EA Sports today said its FIFA franchise broke the 100 million barrier, in terms of lifetime sales, making it the top-selling sports game of any type worldwide. FIFA joins gaming staples like Mario and Pokémon in the nine-digit club.