It’s August, which is not Halloween. It’s summer. But that won’t stop the marketing machine from unveiling products like this: A Child’s Play themed Hello Kitty plush toy.

Child's Play's killer doll Chucky has a new game. It's an endless runner, coming soon to iOS and Android devices from Slimstown Studio. It's called Chucky: Slash & Dash. I quit.

A2M's Naughty Bear, a video game about a deranged child's toy with murder in its heart, wasn't the blockbuster success I hoped it would be. Perhaps the concept just needed to be powered by a familiar face. After that it's all Child's Play.