'Tactical Marketing Decision' Means It's Just Dragon Age: Inquisition

What was Dragon Age III: Inquisition has now got rid of the eye-eye-eye. Losing el numero three-o may seem like a minor thing, but to Electronic Arts, it was a "tactical marketing decision."

Frank Gibeau, the boss of EA Games, acknowledged to IGN that there's a debate over whether numbers in sequels work, don't work, mean anything or don't. "We felt like we wanted to bring more attention to the word Inquisition, because that’s more the story arc of what it’s like.

"It’s a tactical marketing decision" he added, before adding "There wasn’t anything that strategic about it, to be blunt." Here's where I forget the distinction between strategy and tactics, but whatever, marketers expropriate military terms all the time without knowing what they mean.


The non-strategic tactical choice is meant to "draw more attention to the fact that Inquisition is an all-new chapter inside of the Dragon Age universe, as opposed to people expecting a follow-on to Dragon Age 1 and 2 in a literal, linear sense." Make of that what you will

Why Dragon Age: Inquisition Isn’t Called Dragon Age 3 [IGN]

To contact the author of this post, write to owen@kotaku.com or find him on Twitter @owengood.

Share This Story

Get our `newsletter`


Rachel Fogg

I think the most important question hasn't been asked. So I'll ask it.

Can I romance Varric? Purchasing this game depends on this answer.