Despite the release of the digital-only PSPgo and an increasing push towards the delivery of content over the PlayStation Network, Sony would like you all to know that traditional, boxed stuff is "not going away any time soon".
"Make no mistake", SCEE boss Andrew House told GI.biz, "when you're looking at PS3 games and you're seeing the shift in the sheer size of the data that's becoming available, the packaged media business is not going away any time soon".
The "shift" he's talking about is the number of people realising their PS3s can connect to the internet, connect to the PSN, then guy games off it.
"I think there's been an overstatement there potentially, and then a backlash to that - but I don't think we were really responsible for that overstatement, so we're not really part and parcel of the backlash, if that makes sense."
Not really, no! But hey, if Blu-Rays and UMDs are going to be coming down the pipeline for a whiles yet, you got your point across.