Vote 2020 graphic
Everything you need to know about and expect during
the most important election of our lifetimes

Sony Losing Money on PS3 Slim

Illustration for article titled Sony Losing Money on PS3 Slim

The hardware business is not a profitable business. Don't believe us, just ask Sony.

Advertisement

When the original PS3 launched, Sony bled money on each PS3 sold. But the manufacturing process improved, and Sony was able to close the gap.

Just as that started to happen, the company is now launching a new hardware iteration. New hardware means new costs. When The Times asked Sony exec Kaz Hirai if Sony was losing money on the PS3 Slim, the exec said this:

If you're just talking about the hardware alone, the quick answer is yes. That makes good headlines, but I don't actually know that that's the true nature of the business that we're all in, whether it's PlayStation, Xbox or the Wii. I think the better indicator is to look at the business as a whole platform, to ask: are you profitable in terms of the hardware, software and peripherals. And the answer to that question is yes on a gross profit level since the last fiscal year.

Advertisement

So the small picture is that the PS3 Slim is not profitable, but the big picture is that PS hardware, games and peripherals are.

Oh, and thanks for the headline, Kaz!

Sony boss reveals plans for PlayStation [Times Online]

Share This Story

Get our newsletter

DISCUSSION

DarthTigris
Darth Tigris

So what happens if a lot of Slim purchasers are Wii and 360 owners that want a 2nd (or 3rd) console, but aren't using the PS3 as their main console? All of my friends that are PS3 owners don't use it as their main console. If that's the case, they won't purchase a ton of software for it, which puts a serious floater in Sony's plan pipe.

Sure, maybe my scenario seems like a minor concern, but I don't know. Its more to it than you think.