Is this thing on? Sony has something to announce.

"We will be making an official announcement regarding our forthcoming Video Store, next week, at Gamescom," says European PlayStation Store manager Angela Madronero. To be fair to her, Madronero could've been asked about the video store. To be fair to us, she could cut the corporate song and dance and tell folks what's up.

The video-on-demand service is already live in the US, hitting the PSN Store July of last. Former Sony Computer Entertainment Europe honcho David Reeves stated that the service would not be hitting Europe until 2009. Be patient European peoples!

News: Sony to unveil PS3 video store at Gamescom [CVG]