Fans were unhappy with Sonic’s design in the movie’s trailer released in April, which prompted Fowler to respond earlier this month. “The message is loud and clear,” he said at the time. “You aren’t happy with the design & you want changes. It’s going to happen. Everyone at Paramount & Sega are fully committed to making this character the BEST he can be.”

Changing the design, however, means more work from VFX artists and post-production personnel. Without a new release date, concerns about crunch were inevitable, hence Fowler’s hashtag “#novfxartistswereharmedinthemakingofthismovie.” It’s a bit glib, but it’s good to know they share the concern.

According to Fowler, the redesign work will push the movie back three months to February 14, just in time for the romantic holiday Sonic was made for.