Vote 2020 graphic
Everything you need to know about and expect during
the most important election of our lifetimes

Sega's New Mascot Is The Son Of Sega's Old Mascot

Illustration for article titled Segas New Mascot Is The Son Of Segas Old Mascot

Back in the ’90s, around the time of the Saturn, Sega had the greatest console mascot of all time: Segata Sanshiro, a man who wanted you to buy Sega and would absolutely make you eat shit if you didn’t. Now, in 2020, his son is taking his place.


First, some background. Here’s Segata Sanshiro in action back in the ’90s:

Segata was played by Kamen Rider’s Hiroshi Fujioka, who is now 74, so stepping up to replace him as part of Sega’s 60th birthday celebrations is his actual real-life son, Maito Fujioka.

Where the father won you over with brute force, the son shall win you over with...whatever he is winning everyone over with here. Having his dad’s Judo shirt (Segata was based on a fighter from an old Kurosawa movie) draped over his shoulders like a cape is certainly helping with that.

Luke Plunkett is a Senior Editor based in Canberra, Australia. He has written a book on cosplay, designed a game about airplanes, and also runs

Share This Story

Get our newsletter


Brick McIronHard

I love when game companies have these weird... whatever these are. I know it’s an entirely different universe of style, but they also just remind me how much I miss Kevin Butler in the PS3 era.