Sega Opening A New Snack Food Stand In Tokyo

Photo: Sega

Have you ever had taiyaki? It’s a classic Japanese fish-shaped snack typically filled with sweet red bean paste or custard cream. Sega now has its own taiyaki stand in Tokyo.

The stall is called “Sega no Taiyaki” (Sega’s Taiyaki) and is operated by taiyaki maker Kurikoan, so it’s bound to taste good. Currently, there are five different fillings available.


You’re probably wondering where is the Sonic-shaped taiyaki. I am, too!

Sega says that there are future taiyaki tie-ins anime, different characters and whatnot. Oh goodie.

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Brian Ashcraft

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored five books, including most recently, Japanese Whisky: The Ultimate Guide to the World's Most Desirable Spirit.