Sega Opening A New Snack Food Stand In Tokyo

Illustration for article titled Sega Opening A New Snack Food Stand In Tokyoem/em
Photo: Sega

Have you ever had taiyaki? It’s a classic Japanese fish-shaped snack typically filled with sweet red bean paste or custard cream. Sega now has its own taiyaki stand in Tokyo.

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The stall is called “Sega no Taiyaki” (Sega’s Taiyaki) and is operated by taiyaki maker Kurikoan, so it’s bound to taste good. Currently, there are five different fillings available.

You’re probably wondering where is the Sonic-shaped taiyaki. I am, too!

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Sega says that there are future taiyaki tie-ins anime, different characters and whatnot. Oh goodie.


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Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored six books, including most recently, The Japanese Sake Bible.

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Iron Man's Pants

Missed opportunity for a Sea Man taiyaki.