Sega Is Making Edible Logos And Selling Them In Japan

Illustration for article titled Sega Is Making Edible Logos And Selling Them In Japanem/em
Photo: Sega

Earlier this year, Sega launched its own taiyaki stand. Taiyaki is a classic Japanese fish-shaped snack typically filled with sweet red bean paste or custard cream. Screw fish, Sega is going to sell ones shaped like its logo.

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As previously posted, Sega’s taiyaki stall is located in Tokyo’s Ikebukuro and is called “Sega no Taiyaki” (Sega’s Taiyaki).

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Here is the previously released standard fish-shaped taiyaki from Sega.

According to Sega, it took around half a year of trial and error to make the logo taiyaki happen. A special iron plate had to be developed to accurately reproduce the company’s logo.

Illustration for article titled Sega Is Making Edible Logos And Selling Them In Japanem/em
Photo: Sega
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The backside of the Sega taiyaki has the Sega Group’s corporate slogan, which translates as “Creation is life.”

Sega has already sold character taiyaki. Expect more in the future!

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The Sega logo taiyaki goes on sale August 8 and will be available with either a red bean paste filling or a “premium cream” filling with vanilla beans.

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Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored six books, including most recently, The Japanese Sake Bible.

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DISCUSSION

There’s a joke in here somewhere about Sonic Team needing a bake sale to stay in business.