Actor and comedian Rob Corddry teaches us how to rebuild our brotherhood on a new viral website for Assassin's Creed: Brotherhood that aims to take the hurt out of murdering your friends.
"It's not me crouching up and down over your face after I kill you; it's my character crouching up and down over your face after I kill you."
Truer words have never been spoken.
Killing your friends over and over again in Assassin's Creed: Brotherhood multiplayer can put a strain on your friendship. Learn how to rebuild your own brotherhood at RebuildBrotherhood.org. There you'll find inspirational videos starring Rob Corddry in a horrible wig, helping a pair of troubled players mend their relationship.
You'll also find helpful articles, a section where you can give gifts to your alienated friends and a hilarious 1-800 support line where a pleasant-sounding woman eventually spews censored obscenities.
It's a glorious little bit of viral marketing, from the fine folks at Ubisoft. (Bleep) them.