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Ridiculous Burger Tower Looks "Worse" in Real-Life

Illustration for article titled Ridiculous Burger Tower Looks Worse in Real-Life
Kotaku EastEast is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

Today in Japan and today only, fastfood chain Lotteria is bringing back its five-patty Tower Cheese Burger for a mere 500 yen (US$4.66). That's a good deal for all the burger—and cheese—you get.

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Online in Japan, net users were quick to point out that Tower Burger's reality, of course, didn't look like Lotteria's promotional material. (Well, duh!) It looks "worse," and by "worse," I mean I can actually smell the cheese from these photos and hear my arteries screaming. So better?

Many of the burgers were a cheesy mess, but a few of the ones that ended up on Twitter, however, actually did look like the Lotteria pictures. Somewhat.

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Not bad! Then, there are these...

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[Photo: kurocat]

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[Photo: zilyoni_555]

The discrepancy was something people online in Japan pointed out when the tower first went on sale in Japan a few years back. And it's something that people will point out when Lotteria inevitably brings the tower back next time.

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ロッテリアの絶品タワーチーズバーガーの理想と現実 [Hamsoku]

To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter @Brian_Ashcraft.

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Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

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DISCUSSION

thegregorius
thegregorius

Cheese is hard to mess up. What the hell do you do to cheese in order to make it look like this???

I'm just going to append this with a few basic fast-food commandmends:

1) Thine meat shalt never be grey.
2) Thine cheese shalt not be the colour of egg yolk.
3) Thine bread shalt not look like it spent a weekend in your trouser pocket.

Just follow those basic rules, and we won't have articles like this.