Yes, last night, SCEE boss David Reeves made a silly boxing analogy. But he also said some other stuff. Namely, about how the PS3 will, later this year, start using smaller, cheaper Cell chips.
https://kotaku.com/sony-exec-we-need-to-suffer-a-little-killzone-2-rac-5146873
The Cell being, of course, the thing that runs the PS3. The Cell currently residing in retail PlayStation 3 consoles is a 65 nanometre one, but will soon – as we already know – be replaced by a 45 nanometre chip. But how soon? Reeves says the replacement will take place “probably in middle of the year”.
http://kotaku.com/353682/45nm-cell-means-cheaper-ps3
A 45nm chip means the PS3 will use less power. It also means the machine will run cooler. And finally – and most importantly – it’ll be cheaper to manufacture. Up til now, every time Sony have reduced production costs on the machine, they’ve pocketed the extra change.
But by the middle of next year? They’ll need a price cut by then, and this is probably just the thing to enable such a move.
‘We simply have to suffer,’ says Sony Europe’s gaming chief [The Guardian]
