Adweek today announced what they believe, as advertising experts, to be the best commercials of the past decade. And amongst the finalists were two video game spots.
Those ads – which made the final cut of 27 finalists – were “Mountain”, for the PS2 (by TBWA in London), and “Diorama”, for Halo 3 (by T.A.G. in the United States). Neither were able to win, however, that honour going to a Honda commercial featuring cartoon bunnies and flying Honda engines.
It’s funny they went with “Diorama”, and not the campaign for Halo 3: ODST, which I thought was much better.
https://kotaku.com/halo-odst-live-action-trailer-gets-an-extended-cut-5355165
As for “Mountain”, that’s fine, it’s a great ad. I’m just happy they showed a little sense/taste and didn’t pick that awful Gears of War “Mad World” commercial.
http://kotaku.com/272074/gears-ad-a-hit-at-cannes-too
[AdWeek]
