• By Michael McWhertor
    Jun 25, 2007 4:40 PM 5,842
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    #gearsofwar

    Gears Of War Buffs Up Games On Demand

    Gears of War Movie Producer Talks About His Vision For Emergence Day On Film

    Bleszinski Defends Smoke Grenades, Praises Modern Warfare 2, Withstands Your Questions
    read more: #advertisingage, #gearsofwar, #microsoft, #xbox360

    Gears Ad A Hit At Cannes, Too

    The "Mad World" promo for Epic Games' Gears of War was hit and miss with gamers, but the French loved the stuffing out of it. Following up on Blue Dragon's marketing win, the Gears advertising agency McCANN WORLDGROUP pulled a Silver Lion award for their use of music in the TV and theater spot. Sensitive marketing pays off!

    Thanks for the heads up, Ted. Michael McWhertor

    Film Lions Winners 2007 - Gears of War [Canneslions Live]


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