As reported by the Garbage Daily newsletter and writer Ryan Broderick, one person started all this. After doing some digging through all the replies, they discovered one account that seemed to always be the first to respond with the meme and which appeared to have been doing it longer than anyone else. So Broderick contacted this person, @TheKrustyKoopa, and asked the question you all are thinking right now: Why?

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“A friend of mine tweeted saying he wanted people to spam Pringles’ Twitter comments with another image [it was a meme of a bug],” KrustyKoopa told Broderick. “But I made my own tweet telling people to spam the Donkey Kong [Cock Blast meme] instead. And it eventually spread to people outside of my friend group to the point where it just became its own thing.”

According to KrustyKoopa, there is no real organization around the meme or the subculture that has popped up in the replies to every banal Pringles tweet. This was just an example of an absurd anti-brand prank exploding in popularity. Maybe folks really hate Pringles? Or maybe people just love posting that cock blast meme? Who can say why this took off, but it did.

If you are wondering if this is part of some statement against how corporations have infiltrated social media and the internet, ruining so much of it and tricking people into caring about brands, that’s not the case. It was all just a joke that clicked with a lot of randos online and exploded in popularity.

“I don’t really remember there being any reason behind it, it was just a dumb joke that became big out of nowhere.”

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