Some things are so bad they're good—and the ability to make promotional videos of yourself and your Pokemon in X & Y definitely fits that bill.
Basically, the way Trainer PR videos work is, players can visit a "PR Video Studio" in Lumiose City, a location in X & Y. From there, players can choose to make 10 second long videos of themselves using pre-built sounds and backgrounds. The idea is that the videos are an opportunity for players to express their style (or something like that). Thing is, the options you have while editing are kind of...well, they're kind of crappy. The optional effects, for example, look like something straight out of Blingee, almost—you can use lots of of sparkles, hearts, stars, bloom, that sort of thing. Heck, you can do odd stuff like make your avatar cry, too. It's kind of bizarre, and reminds me a lot of what the No Scope 420 Headshot montages do for shooters.
Ah, but here's the thing. People have been using the Trainer PR feature to make all sorts of hilarious shorts, effectively embracing the awfulness of the feature. Like the first video in this post, for example? It's by Mulchy, and it uses the looping dance animation from the trainer PR videos to riff off the Carlton Dance from the Fresh Prince of Bel-Air. It's kind of perfect. (If you're curious...there's a twerk version.)
Here are a few more awesome PR videos.
.The Pokemon in the video is called Dedenne. Video by Fuzzlekins.
These videos can get pretty freakin' dramatic. Video by Samuel Perez.
The creepiest Pokemon with the biggest eyes deserves a horrifying PR. Video by sassybatterie.
Pokemon can get emotional, man. Video by Dennis Gagliardotto.
Okay, this one has a lot of added effects on top of what Trainer PR videos normally allow, but still! Video by DEElekgolo.
Luckily, FinestPriest is here to change that marketing around.
Video by cuppacats.
EDIT: This one has been added thanks to Wulfn.
Who knew someone so cute could be a destroyer? Video by Nagito Komaeda.
Not everyone is using the feature to be silly, of course. There are some serious videos! Like this one by mentholholic.
Have you made any Trainer PR videos? Make sure to share with us in the comments—the world needs to see your handiwork!