Speaking at the London Games Conference yesterday, Sony's director of PlayStation Home in Europe said the virtual world accrues users who spend money and stick around for long stretches, but Home is nonetheless "not a priority right now."

"It's been a long road," Pete Edwards said, according to Edge Online. " We've proved there is a market out there and we've got a lot of people that spend a lot of time in [Home]. It's not a priority right now but there is a business model there."

Edge Online noted that Edwards himself said European users spent an average of 56 minutes in Home per session. So it's not like Sony's shelving or shutting down Home; he's just saying that investing further in its business model is not part of the strategy right now. Still, publicly deprioritizing PlayStation Home speaks loudly enough about how Sony feels about this project a year later.

PlayStation Home Not A Business Priority [Edge Online via Game Stooge]