For some reason, Metal Gear publisher Konami will now let you buy these horse heads/"masks" in the PlayStation 3's virtual world, Home, for 99 cents a pop.
We've got a Home avatar modeling them here in this animated GIF. You're welcome!

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Yeah, nothing strange about this at all. Nope.
PlayStation Home: Out Of This World [PlayStation Blog, Europe]
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DISCUSSION
I'm almost surprised to hear Home still exists. I've had a PS3 for 2 years and I don't even know where the icon is in the XMB.