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Pirated Copies Of Sims 3 Are A "Demo Program"

Illustration for article titled Pirated Copies Of Sims 3 Are A Demo Program

Prior to the retail release of The Sims 3, the game leaked onto popular torrent sites. Hundreds of thousands of people then illegally downloaded the game. Which you'd think would make publishers EA really cranky.

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But it doesn't. Not really cranky, anyway. EA boss John Riccitiello can see the positives in the piracy, and - in a repeat of what he told us a few weeks back - provide a refreshingly realistic outlook on the effects of piracy on a major game release.

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"You identified our secret marketing campaign!" Riccitiello says, jokingly, to IndustryGamers. "That was a very large scale – concentrated on Poland and China – demo program."

"In the game that was pirated there's [only] one city [out of two]... and Sims 3 has a massive amount of content, and a lot of it is downloaded once you register with EA... and join the online community" he elaborates. "So you get that content in addition to the second city [which is downloadable for people who register], and that's a major component... A huge amount of the gameplay is an overlay for the community, where you are sampling assets created by other people".

"So for the pirate consumer, they don't get the second town, they don't get all the extra content, and they don't get the community. It was only concentrated on Poland and China, but I think of it as not being that different than a demo."

Man has an excellent point. It's like the old shareware model that companies like id used to specialise in. Give 'em half the game, get 'em hooked, and they're more likely to buy the rest.

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Works for publishers in terms of sales, works for publishers in terms of combating piracy.

EA Views Sims 3 Leak as 'Demo Program' [IndustryGamers]

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DISCUSSION

NeroAngelo2
NeroAngelo

why is everyone always quick to insult people who "pirate" games in 3rd world countries , you do realize most of them don't have the luxury of walking into a game shop and buying said games at real price , i would rather download a pirated copy of a game and see if i like it before i cough out double the price for the legit retail , heh

( still remember the days i used to get burned buying megadrive carts for like 100$ a pop only to find them suck or end in a few hours T_T )