Pepsi Launches J-Cola, A Special Pepsi Aimed At Japan

Photo: Suntory

This is Pepsi J-Cola. According to website NariNari, it is aimed at Japan’s cola-loving “heavy users.”

That’s exactly what NariNari wrote: ヘビーユーザー (hebiiyuuzaa), which is, of course, what’s used in the cola industry to refer to people who drink loads of the fizzy beverage.


J-Cola was developed after getting feedback from over a hundred Japanese cola lovers.

Photo: Suntory

The result was a deeper Pepsi with a refreshing aftertaste. Besides the standard Pepsi J-Cola, there is a Zero version as well as a Midnight one, which NariNari describes as the “flavor type.” Suntory, in the drink’s official release, says it has a blackcurrant aroma and is designed to be enjoyed at night.

Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

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About the author

Brian Ashcraft

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored five books, including most recently, Japanese Whisky: The Ultimate Guide to the World's Most Desirable Spirit.