Vote 2020 graphic
Everything you need to know about and expect during
the most important election of our lifetimes

Pepsi Launches J-Cola, A Special Pepsi Aimed At Japan

Illustration for article titled Pepsi Launches J-Cola, A Special Pepsi Aimed At Japanem/em
Photo: Suntory

This is Pepsi J-Cola. According to website NariNari, it is aimed at Japan’s cola-loving “heavy users.”

Advertisement

That’s exactly what NariNari wrote: ヘビーユーザー (hebiiyuuzaa), which is, of course, what’s used in the cola industry to refer to people who drink loads of the fizzy beverage.

J-Cola was developed after getting feedback from over a hundred Japanese cola lovers.

Advertisement
Illustration for article titled Pepsi Launches J-Cola, A Special Pepsi Aimed At Japanem/em
Photo: Suntory

The result was a deeper Pepsi with a refreshing aftertaste. Besides the standard Pepsi J-Cola, there is a Zero version as well as a Midnight one, which NariNari describes as the “flavor type.” Suntory, in the drink’s official release, says it has a blackcurrant aroma and is designed to be enjoyed at night.


Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored six books, including most recently, The Japanese Sake Bible.

Share This Story

Get our newsletter

DISCUSSION

funkbutter
FunkButter

Don’t tell my fellow Georgians, but I actually like the Pepsi Strong cola. (I think only available in Japan) I rarely drink soft drinks but I will have that occasionally. I will definitely give that blackcurrant Pepsi a try.