Photo: Suntory

This is Pepsi J-Cola. According to website NariNari, it is aimed at Japan’s cola-loving “heavy users.”

That’s exactly what NariNari wrote: ヘビーユーザー (hebiiyuuzaa), which is, of course, what’s used in the cola industry to refer to people who drink loads of the fizzy beverage.

J-Cola was developed after getting feedback from over a hundred Japanese cola lovers.

Photo: Suntory

The result was a deeper Pepsi with a refreshing aftertaste. Besides the standard Pepsi J-Cola, there is a Zero version as well as a Midnight one, which NariNari describes as the “flavor type.” Suntory, in the drink’s official release, says it has a blackcurrant aroma and is designed to be enjoyed at night.

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