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Of course it is.

According to NicoNico News, Pepsi Sakura is launching in Japan on March 8. “Sakura” means “cherry blossoms,” and this is the latest in a long line of unusual Pepsi flavors to hit the country.

NicoNico News adds that the drink is a light pink hue and smells of sweet sakura.

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Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.