People Sure Like Asking If E3 Is Still Relevant

Photo courtesy of the ESA
Photo courtesy of the ESA

In the wake of news that game publishers EA and Activision will have reduced presences at this year’s E3—both will show off their games at various press conferences, but neither will have booths—analysts and Hot Takers across the web have been asking a simple question: Is E3 still relevant?


This semi-backlash led Rich Taylor, a senior vice president at the E3-organizing Entertainment Software Association, to defend their showcase to MCV in an article published this morning.

“The ‘is E3 still relevant?’ question gets asked every year, and then gets answered in June of that same year with a resounding ‘yes’,” Taylor said.

Is he right? Well...

June 15, 2015: Is this the End of The World as We Know It For E3? - USGamer

June 11, 2015: Is E3 Still Relevant? - Nintendojo

June 8, 2014: E3 2014: Is the game industry’s most important trade show still even relevant? - Financial Post

May 30, 2014: Does E3 Still Matter? - Kotaku

June 21, 2013: Is E3 still relevant? - GamesRadar

June 21, 2013: Is E3 still relevant? The alternative view - GamesRadar

June 1, 2012: E3: Not What It Used To Be - GameSpot

May 24, 2012: Is E3 Still Relevant? -

June 7, 2011: Is E3 still relevant in an evolving market? - MVC

June 6, 2011: E3: Is the video game expo past its prime? - BBC

We look forward to this year’s round of questions about E3's relevance. We also look forward to E3.


You can reach the author of this post at or on Twitter at @jasonschreier.



As someone who attends it but doesn’t showcase (it’s not necessary for our product) yeah it’s relevant. It’s still the big one and loads of people go there. We sell more licenses during E3 than all the other expos combined.