If you’ve bought a hard drive or an SSD recently, you’ve probably noticed that prices look nothing like they did a year ago. Across the board, products from SanDisk, Seagate, Samsung, and the other major brands have seen their prices nearly triple on Amazon in under twelve months. The explanation isn’t complicated: the AI boom has created massive demand for RAM and storage components, data centers are consuming supply at a pace the market wasn’t built for and consumer prices have followed accordingly.
Against that backdrop, pCloud’s 4th of July promotion is worth a look. The Swiss cloud storage company runs just three sales a year (Valentine’s Day, 4th of July, Black Friday) and these are the only windows where prices drop to their lowest levels. The current sale runs through July 8 and offers lifetime plans at record prices: $199 for 1TB (down from $664), $299 for 2TB (down from $828), and $890 for 10TB (down from $2,119). That’s a massive 70% off all lifetime plans, and these are one-time payments with no subscription and no renewal fees, ever. Lifetime cloud storage is now cheaper than SSD storage.
Swiss storage, Your Choice of Where
pCloud is built differently from the big American platforms most people default to. Google Drive, Dropbox, and OneDrive all store your data under US jurisdiction with no alternative. Being Swiss, pCloud operates under some of the world’s strictest privacy laws and it goes one step further by letting you choose which data center holds your files at signup. The US data center is available for anyone who wants their files on American soil, and Luxembourg is the European option for anyone who prefers that jurisdiction. Today, pCloud is considered as one of the best cloud storage solutions on the market for retail clients, and you can check out Gizmodo’s pCloud review here.
Every plan in the current sale also includes pCloud Encryption at no extra cost. This is zero-knowledge encryption which means your files are encrypted on your own device before they ever reach pCloud’s servers. The company has no technical ability to read them which is a meaningful distinction from services that encrypt your data using keys they also control.
On the day-to-day side, pCloud covers everything you’d expect from a modern cloud service. There are apps for Mac, Windows, Linux, iOS, and Android with real-time sync across all your devices, automatic backups, a built-in media player for streaming audio and video directly from the cloud, and a photo gallery organized chronologically with a built-in editor. pDocs is a more recent addition and allows collaborative document editing entirely within pCloud without sending anything through Google’s ecosystem.
The sale ends July 8.