Pancake Baths Open In Japan

[Image: boxhappy_yns]
[Image: boxhappy_yns]

To celebrate the 60th anniversary of Morinaga hot cake mix, special pancake baths are opening at a resort in Kanagawa Prefecture for a limited time.


While the baths aren’t actually filled with pancake mix, each hotto keeki ofuro (ホットケーキお風呂), or “hot cake bath,” does smell like vanilla and maple, reminding bathers of a delicious breakfast. If that doesn’t maybe the brown water will?

According to IT Media, three times a day, however, maple syrup is added to the bath. 


This same resort is also home to an amazake, a red wine, and a coffee bath!

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The Morinaga Hot Cake Bath will be at the Hakone Kowakien Yunessun resort until April 25.

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Okay, someone who’s better traveled than me, do me a favor and enlighten me on something: I’ve never been to Japan (my travels have been confined to European countries), but I’ve long been curious about the nature of the various “pop up” businesses that seem to permeate certain areas of the country (themed cafes, bars, etc).

How is this carried off? Do these temporary businesses take up residence in permanent structures that exist just for the purpose of hosting such endeavors, or do they put up their own premises (seems doubtful)? How long do the limited runs tend to last (in general, anyway; it seems pretty obvious that each would have a different run dependent upon business model)? Do they attract a significant amount of business, or are they simply tourist attractions with little staying power?

Finally, why are so many of these things temporary? I recall reading about a Dragon Quest themed cafe that was only scheduled to be open for a few weeks—and frankly, that’s the kind of place I’d eat at once a week or so, if I lived in the area (because I am a shameless Dragon Quest fanboy). Do any of these temporary installations ever take up permanent residence, or is the crush for space in some of Japan’s more densely populated areas too great?

I’m being sincere, here; I’ve never been, and I’m genuinely curious how all this works out. Any information would be greatly appreciated!