A few weeks back, Ouya launched a campaign with the very best intentions. They wanted to encourage developers to make games for their platform, by matching the amount of money made in a Kickstarter. Thing is, this is the real world, and it didn't work out too great.
Two games in particular turned the campaign into a mess, standing accused of rigging their Kickstarter campaigns in order to get access to Ouya's money. One was suspended for shady behaviour, and the other - Gridiron Thunder - has now withdrawn from the program, saying it doesn't need Ouya's money.
In response, Ouya has now tightened the rules of the contest, lowering the amount needed to qualify from $50,000 to $10,000 and, more importantly, setting mandatory requirements for the number of backers (Gridiron Thunder took heat for getting a lot of money from a handful of wealthy Silicon Valley buddies).