But first, the question that must be asked is whether or not this is even a burger. Is it? I’m not so sure.
Fast food chain Lotteria, no stranger to peculiar burgers ( here , here , here , and here ), is rolling out a “Shrimp-Less Burger” (エビなしバーガー or Ebi Nashi Baagaa). Most fast food restaurants in Japan are fairly normal! Lotteria, though, is bonkers.
In short, it’s a shrimp burger, minus the fried shrimp patty. So, you get a bun, some lettuce, and tartar sauce and...that’s it! Great news if you like veggies, bread, and tartar sauce.
This is what we’re talking about. Remember, the official name of this meal has the word “burger” in it.
I don’t see a burger between these buns.
Nope. No patty.
Below, this notice apologizes to those who love the shrimp burger, saying that this shrimp-less burger is surprisingly good.
Some people online agree. Others are baffled. But some are impressed with Lotteria’s savvy, especially with that 210 yen—US$1.75 price tag. That’s kinda pricey for bread, tartar sauce, and a piece of lettuce, no? The whole thing is a clever stunt on Lotteria’s part.
As you can see, there are in-store promotions for the “Shrimp-Less Burgers.”
The burger is unusual enough that people are taking photos of people taking photos of the store displays.
This has opened up a deeper discussion. Can you really came something a burger if it doesn’t have a patty of some sort? Why isn’t this just a veggie burger?
Maybe because this started out as an April Fool’s Day joke. Now it’s a real burger, er, sandwich, er, thing. Whatever.
The shrimp-less shrimp burger is available for a limited time only. Later this month, Lotteria will launch a new shrimp burger, which will have a shrimp patty. Maybe they can do a bun-less version of that.
Top photo: Lotteria
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