Nintendo's cultivated an image as the most squeaky clean creator on game company block, but it wasn't always that way. And by that I mean the '90s were weird, you guys.

Gaming tumblr Pxlbyte brings us a smattering of old ads for the Game Boy and Game Boy Pocket, a few of which are oddly... sexual.


And then there's this one, which is just... um.

Wow. Wooooooooow.

I did a little more searching myself and found a couple about how the Game Boy is—shockingly!—better than inflicting horrible bodily harm on yourself. I never would've guessed.


Those faces. Horrifying! That pun. Maybe worse.

So there you go: some hyper weird sexualization, cultural insensitivity, and pure, unbridled terror. Because when I think of the Game Boy, I totally think of those things. Just like Quake always reminds me of nightmare-inducingly creepy family gatherings.