Man. Remember those PlayStation 3 print ads created by Chilean design agency BBDO Chile? Remember how questionable they were, somewhere between tasteless and bewildering? Well, turns out they weren't actually PlayStation 3 ads, according to Sony.
Sony Computer Entertainment America says the pair of Chilean promos were "totally fake." And so does the president of BBDO Chile, who said in a statement that the spots, one featuring Nazi imagery and the other a heart transplant from Joan of Arc, were "never approved" by Sony. Oh, and he has a public apology to go along with it.
This creative design did not involve and was never approved by Sony Computer Entertainment or Sony. This "mock campaign" was developed by BBDO Chile staff and was submitted to various creative competitions/festivals without prior notification or approval from SCE/Sony, and it is not representative of the views or advertising policies of SCE/Sony. BBDO Chile apologizes for using this creative concept without authorization or prior approval, and for its misrepresentation of the PlayStation brand and its values.
Cristián Lehuedé B.
Presidente Ejecutivo
BBDO Chile
Apology accepted! After the PlayStation thumb dick ad from last year, we can understand how BBDO Chile might think that all bets are off.