The chairman of the company that puts out everything from Civilization to BioShock to Grand Theft Auto explains why he's never rushed to try to turn his top series into the next World of Warcraft. For that, we are thankful.

This was the beginning of Take Two chief Strauss Zelnick's response to a question at a gathering of game company bosses and investors put together by the BMO Capital Markets group. The question was about Take Two's interests in making MMOs. Zelnick began with the quote above, comparing the highly successful two he named with the fact that more than 100 massively multiplayer online games have been released in America.

Take Two is putting out a version of its NBA series as a massively multiplayer online game in China, relying on local expertise in that country.