Oculus Rift Lets You Visit The...Supermarket

Hahaha, and you thought our glorious virtual reality future was going to be just for games. Nope. It's going to be used to sell you crap as well.


This is a pitch for British supermarket giant Tesco, exploring how the Oculus Rift can be used to "change consumer behaviour" and "communicate your brand's message".

If you work in a job where you ever have to hear those terms spoken aloud by a human, I feel truly sorry for you. *hugs*


Anyone think the virtues of VR are ...once again...being oversold? It's 1990 all over again!

All we need is another "video game gone wrong" movie.