Hahaha, and you thought our glorious virtual reality future was going to be just for games. Nope. It's going to be used to sell you crap as well.

This is a pitch for British supermarket giant Tesco, exploring how the Oculus Rift can be used to "change consumer behaviour" and "communicate your brand's message".

If you work in a job where you ever have to hear those terms spoken aloud by a human, I feel truly sorry for you. *hugs*