Take Counter-Strike. Some Norwegian YouTubers and pro-gamers. Stick them outside in the freezing snow. And then? Watch them shiver.

This is a stunt for Telenor Norge, the country’s telecom giant, to show off its 4G coverage and to remind people to never go outside in Norway during the winter. Never.


Thanks, Atozy for the tip!

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored five books, including most recently, Japanese Whisky: The Ultimate Guide to the World's Most Desirable Spirit.

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