Take Counter-Strike. Some Norwegian YouTubers and pro-gamers. Stick them outside in the freezing snow. And then? Watch them shiver.

This is a stunt for Telenor Norge, the country’s telecom giant, to show off its 4G coverage and to remind people to never go outside in Norway during the winter. Never.

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Thanks, Atozy for the tip!

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored five books, including most recently, Japanese Whisky: The Ultimate Guide to the World's Most Desirable Spirit.

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