"Nintendo Shock" Shocks Japan

"Lehman Shock" is how Japan described the bankruptcy of Lehman Brothers. "Shock" (ショック) is en vogue in Japan, and a quick way to describe the impact of something often unexpected, like the "Fukushima Shock", for instance.

But "Nintendo Shock"? The Japanese press is using it to describe Nintendo's current situation: falling Wii sales and underwhelming 3DS numbers. Profits are down the second year in a row—66 percent in 2011. Nintendo no longer prints money.


"It's a wake up call that things need to change," a Tokyo-based analyst tells Kotaku. The concern is less about the next console, but rather, what the heck Nintendo is going to do with its current console for the next 12 months plus.

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