Nintendo Profits Plunge

Illustration for article titled Nintendo Profits Plunge

For the first time in six years, Nintendo is recording its first decline in profit.

In the six months ending September 2009, Nintendo reports that sales and income were "adversely affected by the appreciation of the yen and the price cut on 'Wii' hardware." During that same period, net sales were down 34.5 percent compared with the same period last year. Net income as down 53.4 percent from the same period last year as well — from 144.828 billion yen to 69.492 billion yen in the period ending September 2009.

Nintendo also states that "With respect to 'Wii', software titles which briskly drive hardware sales were not consistently launch in the first half of the year." Selling 5.75 million machines, Nintendo's Wii sales were down 10.1 million units compared to the same period in 2008.


The company did point out that this holiday season has a strong software line-up for the home console.

Share This Story

Get our `newsletter`


Maybe they'll stop pandering to non-gamers and try and tempt back the fans they've alienated the past few years.

The wii and DS are my first nintendo consoles where first-party software hasn't excited me so much. I don't think I'll ever be pleased again as much as I was looking forward to Nintendo, or Rare's next big adventure like I did in the N64 days. Even with the gamecube, games like Wind Waker and Smash Bros Melee gave me wee shivers of utter joy when I was playing.

With the wii... Well... I feel like an idiot holding that controller, and playing games that are FAR too simplified. I don't want mummy holding my hand telling me how to play. I want to explore, discover, and win on my own.