Nintendo Forcing Ads On Some YouTube "Let's Play" Videos

Illustration for article titled Nintendo Forcing Ads On Some YouTube "Let's Play" Videos

Nintendo of America has muscled in on the world of "let's play" videos on YouTube, inserting commercials into user-made clips that are of "a certain length".


Seems that late last year the publisher registered with YouTube as a "partner", registering their content with the video service's database. While Nintendo claims (via Go Nintendo) that "most fan videos" will be unaffected by this, longer clips "featuring Nintendo-owned content" will now have Nintendo commercials inserted before/after/during them.

This move impacts those who make advertising money streaming "let's play" videos on YouTube, because those commercials no longer make money for the person streaming the clip.

Nintendo's full statement on the matter is below:

As part of our on-going push to ensure Nintendo content is shared across social media channels in an appropriate and safe way, we became a YouTube partner and as such in February 2013 we registered our copyright content in the YouTube database. For most fan videos this will not result in any changes, however, for those videos featuring Nintendo-owned content, such as images or audio of a certain length, adverts will now appear at the beginning, next to or at the end of the clips. We continually want our fans to enjoy sharing Nintendo content on YouTube, and that is why, unlike other entertainment companies, we have chosen not to block people using our intellectual property. For more information please visit…

Nintendo comments on YouTube 'Let's Play' situation, adding ads to certain videos [Go Nintendo]


Reverend Hunt

Most Let's Play videos are exercises in frustration anyway, as everyone thinks they're a comedian but clearly most aren't.

On another note, when Youtube offered me partnership, I turned it down because there was a clause saying that partner channels couldn't have gameplay videos (a few of my pre-existing videos were ones that were like "hey, here's an obscure/weird fighting game!"). So why the heck are people still able to profit from it?