Plants Vs. Zombies: Battle for Neighborville doesn’t “officially” launch until October 18, but folks who purchase the $29.99 Founders Edition gain instant access to six weeks of special pre-launch content. The first week gives players the Turf Takeover player-versus-player map, plant side free-roaming zone Town Center, and a special Fire Defender customization reward. Each subsequent week adds more content leading up to launch on October 18.

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Founders Edition players will get access to the full game when it launches, and all of their progress from the six-week preview will carry over. What a strange way to start playing what looks like a very strange game. It’s also economically sound, as the non-founders version of the game will cost $10 more.

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Check out the official Plants Vs. Zombies: Battle for Neighborville website for more information while I go and make sure my copy of the first Garden Warfare game is still where I left it.