This is an excellent read.

Also:

Finally, I found a fellow late-20-something who had lost touch with Pokémon but who had loved it in his youth. He lives in Boston and decided to swing by to see what it was all about. The last Pokemon he played was Red. His favorite Pokémon is Pikachu. He’s a casual. I mentioned that it’s hard to believe there’s probably like 500 Pokémon, these days. An eight-year-old interrupted us, saying that there are exactly 721 Pokémon, and he could name them for me if I wanted but first he had to beat his friend in a battle, again.