Luke already pointed out that Modern Warfare 2 is an entertainment industry record setter, so today’s Activision confirmation isn’t too surprising. But the Xbox Live numbers included along with that confirmation sure are.
https://kotaku.com/was-modern-warfare-2-really-the-biggest-launch-in-hist-5403788
More than 2.2 million gamers logged more than 5.2 million multiplayer hours playing Call of Duty: Modern Warfare 2 on the first day alone, a new one-day Xbox Live record. Those gamers managed to unlock more than 11 million achievements in that day as well.
Pretty crazy.
If you missed Luke’s excellent article comparing Modern Warfare 2 to other entertainment properties, you should go have a read. Today Activision says that their game pulled in an estimated $550 million in its first five days.
That’s compared to:
The largest reported five-day opening worldwide box office gross figures, held by Harry Potter and the Half-Blood Prince ($394 million)
The largest reported five-day opening domestic box office gross figures, held by The Dark Knight ($203.8 million)
The largest reported five-day worldwide video game sales record, previously held by Grand Theft Auto IV (6 million units, $500 million)
The largest reported opening first-day domestic box office gross figures, held by The Dark Knight ($66.4 million)
The largest reported first-day book sales in dollars, held by Harry Potter & The Deathly Hallows ($220 million)
The largest reported first-day worldwide video game sales record, previously held by Grand Theft Auto IV (3.6 million units, $310 million)
Pretty impressive.