Microsoft Thinks DS Is "Very Viable Platform"

Illustration for article titled Microsoft Thinks DS Is Very Viable Platform

Microsoft does not have a handheld device, which, you know, probably is a good thing! Why? It can put games on the Nintendo DS and get its brands out to people who may not or may never own an Xbox 360. Take Viva Piñata, which is getting DS title Viva Piñata: Pocket Paradise. Microsoft-owned developer Rare has been working on the title as well as other DS games like Diddy Kong Racing DS. Says Rare's Joe Humfrey:

They put the Viva Piñata franchise on TV to reach a broad audience, they put it on PC to reach a different broad audience, and they're doing the same thing with the DS. They're trying to widen the audience of the franchise, basically... They see DS as a very viable platform.

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Honestly, if Microsoft wants better odds at cracking the Japanese market, it really should release its exclusives on the DS. We hear the DS is popular in Japan. Xbox 360, not so much so.

MS sees DS [Eurogamer] [Pic]

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DISCUSSION

I think it is important to note that Microsoft still believes that Viva Pinata reaches a broad audience. I wouldn't say that the franchise has been successful in that regard. If you look closely at how Viva Pinata has been handled, Microsoft is intentionally trying to create a successor to Pokemon using the same media blitz that cemented Pokemon as a cultural icon. Unfortunately for Microsoft, these plans didn't produce the desired results.