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Microsoft: Price Cuts Sales Spikes Are Short Term

Illustration for article titled Microsoft: Price Cuts Sales Spikes Are Short Term

The Xbox 360 is cheaper. The PS3 is cheaper. That means that both are, well, cheaper for people to buy. And that means more people buy the consoles.

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But how long does that sales increase last?

"I don't believe the price cuts that both companies have made will impact the market dynamics too dramatically in the long term," says Microsoft's Aaron Greenberg. "We typically see a month or two of lifts and share adjustments, but then things tend to settle back to roughly the established market ranking."

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Microsoft expects these lower price points will bring into more consumers — who might have been hesitant to purchase a console because of the cost.

Microsoft's Aaron Greenberg Interview [Eurogamer]

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DISCUSSION

otis-m--whitaker-old
Otis M. Whitaker

This may sound fanboyish. Well, it certainly does. But it really isn't, really! But I really want Sony to send both MS and Nintendo a thrashing this holiday season. I want Sony back in control of the market. Things were so much better, game variety wise, and release wise, and EVERYTHING wise last gen, with Sony in control. I just got a PS3 last week :( So it has nothing really to do with me thinking the PS3 is better (Hell, I don't even really think that!).

I really just don't want someone like MS in control of the market of the "kind of games" I like. Nor do I want Nintendo in control of the overall direction of the market.