Microsoft "Cautiously Optimistic" About Its 2009

Illustration for article titled Microsoft Cautiously Optimistic About Its 2009

Given Microsoft's recent Black Friday sales boasting, we'd think that the Xbox 360 team's egos are severely bloated. Not so. Shane Kim says the company is, somewhat distressingly, "cautiously optimistic" about next year's sales.

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Sure, Don Mattrick, senior VP of the Interactive Entertainment Business at Microsoft, said the same thing in the Black Friday statement. But we imagined the reality of it all peppered with plenty of "in your face!" finger pointing and corporate chest bumps.

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Mr. Kim isn't counting on 2008-style growth for the Xbox 360, adding "Who knows, maybe flat performance will be considered a remarkable achievement." Ugh. How are we going to make engrossing headlines out of "flat performance," Shane?

Microsoft cautiously optimistic about Xbox sales [Reuters]

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DISCUSSION

utmost-nutszo-old
Utmost Nutszo

Actually Marasai, the gaming industry is doing really well despite the economy. There's actually a video about on CNN or MSNBC (watched it earlier).

Microsoft's problem for 2009 is that they are lacking exclusives. You can dismiss this fact and call me a PS3 fanboy, but that doesn't change the situation. They have two Halo games and everything else is multiplatform while the competition has Infamous, Killzone 2, Heavy Rain, Uncharted 2, God of War 3, etc...

We all knew eventually 360 would have trouble with exclusives due to their lack of first-party development teams. Thus far, they've just paid an enormous amount of money to third-party devs for exclusives. That's not a feasible plan for the long term.

Sony took a while, but the devs under their umbrella (Naughty Dog, Insomniac, etc) are getting better and better with maximizing their games for the hardware and the fruits of that labor is starting to present itself.