McDonald's Japan Gets In Trouble For Using Fake Roast Beef

Last summer, McDonald’s Japan rolled out a “Tokyo Roast Beef Burger.” The ads featured what looked like real slices of roast beef.


That wasn’t necessarily true of the actual burgers. Ditto for the Tokyo Roast Beef Muffin that was sold during the same period.

According to Asahi, Japan’s Consumer Affairs Agency recently said that McDonald’s broke the law, misrepresenting its products and misleading customers. It warned the fast-food giant, telling McDonald’s to take steps to prevent this from happening again.

This has made the national TV news in Japan.

The commercials showed roast beef being sliced (above), but only half the slices were actually roast beef. So, this appears to be roast beef:

The rest were “processed and reformed meat.” Like so:


McDonald’s is quoted as saying that it used processed meat to increase production. So why not call it the Tokyo Processed And Reformed Meat Burger? Yum!


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Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored six books, including most recently, The Japanese Sake Bible.