Japan’s Consumer Affairs Agency has fined McDonald’s after breaking the law and misrepresenting the Tokyo Roast Beef Burger sold in summer 2017. According to NicoNico, the fine is 21.7 million yen (nearly $200,000) and must be paid by December 25 of this year.
The original “Tokyo Roast Beef Burger” ads featured what looked like real slices of roast beef.
やっぱり・・・・
怪しい気がした・・・
まあ、マック行かなくなって5年経つけどな。#マクドナルド#期間限定メニュー#ローストビーフ pic.twitter.com/LZhRUl2TQe— ぽくぽく (@pokuripon) July 24, 2018
However, the sandwiches used “processed and reformed meat.” McDonald’s admitted to this, saying this meat was used to increase production.
Consumer Agency finds McDonald's Japan misled the public. Ads last year showed slices of roast beef being prepared when the firm's Tokyo roast beef burger actually used restructured steak, made from cheap offcuts with a binding agent. https://t.co/P0o6S8beXy pic.twitter.com/MXGgD1mUm3
— Mulboyne (@Mulboyne) July 24, 2018
マクドナルド「ローストビーフバーガー！」
消費者庁「ハムじゃん はい罰金2000万」 https://t.co/Me9GoBQvdS pic.twitter.com/4E7txBEZCQ— siitake💎 (@siitakeo) May 24, 2019
As previously reported, Japan’s Consumer Affairs Agency said that McDonald’s broke the law, misrepresenting its products and misleading customers.
https://twitter.com/embed/status/895268715356315648
And now McDonald’s has the fine to prove it!
