Before the cellophane came off your freshly shipped copy of 1985's Super Mario Bros. for the Nintendo Entertainment Center, Mario was already one life in the hole. Twas unfortunate cover art that killed the plumber.
How closely do you pay attention to your video game cover art? If you paid as much as Reddit user Deluxo, you might have noticed the impending doom facing Nintendo's greatest hero on the box art for Super Mario Bros. for the NES.
As anyone can plainly see, Mario is jumping into a solid brick way, shooting off one last futile fireball before the lava claims one of his multiple lives. He's a dead man gracefully leaping.
It's the equivalent of a Call of Duty game shipping today with a picture of your character shot full of holes, feebly firing his pistol into the air as death claims him.
Hell, I'd buy it.